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You have to wait until the end of the year to get the full perspective. So you shouldn’t get too carried away by the 3DS performance from the last three months. Nintendo is a big Christmas performer,” Harding-Rolls adds. A new price point, coupled with Mario Kart 7 and Super Mario 3D Land, should ensure Nintendo hits its targets of 16m 3DS sold by the end of its financial year, with many of those sales coming this Q4. Retailers and publishers have welcomed the news. That positive feedback has reached MCV’s ears. In fact, after our announcement yesterday, Nintendo employees received positive feedback from retailers and publishers.” Removing their concerns on 3DS sales will be critical for us to be able to enrich the applicable software in the years to come.
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Publishers are reviewing which development teams will work on which projects, and the results shall be launched next year and beyond. Nintendo president Satoru Iwata told investors: Retailers decide the allocations of store shelves and which products to focus on for the year-end by looking at the results of the summer sales. And that had to happen before the Q4 period and those big Mario games arrived. With retailers wary and third-party publishers looking to put its development resources behind other platforms, the platform holder needed to do something to regain trust and momentum.
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By mid-August 3DS will have moved from expensive portable to a console with mass market potential. It’s a more competitive environment from numerous other markets such as smartphones and tablets that offer quality content.” A combination of not having the content and the pricing made it a challenge. IHS Screen Digest’s head of games Piers Harding-Rolls agrees: If you bring something to market that is interesting but doesn’t have a huge catalogue of content that is really going to push it, then the pricing is exposed. And the price was too high,” Parker Consulting’s Nick Parker tells MCV. In the background of a changing portable gaming market, 3DS comes out without the level of software catalogue required to launch a product. The device’s average selling price is 200 – too high for many impulse buyers. Multi-functional smartphones and tablets are becoming increasingly attractive for consumers.Ģ. Why? According to industry analysts there are three reasons:ġ. But even that was below expectations for both Nintendo as a company and the wider trade.